Optimizing your Google business directory listing is an excellent way to boost traffic to your local business. Google is the top search engine int eh world, and so not having a Google listing for your business is missing out on a huge opportunity.

You should claim your Google business listing so that people searching for local companies can find your business easily, and it's surprising that many local businesses haven't taken advantage of this free option. The Google business directory listing is easy to set up, because all that is required is a free Gmail account. To activate your Google Places listing you can type in your business phone number and the automated Google system will call you and provide you with a pin number which you type into the site. This is how you verify your new business directory with Google.

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